Pitch Deck Glossary

Brief

The structured document Pitchko extracts from your prospect's website. You review it before the deck is generated. Includes target audience, messaging angles and a competitive comparison.

Pitch deck

A 12-15 slide presentation used in new-client meetings to communicate the agency's value proposition. Typically covers problem, solution, case studies, pricing and next steps.

Token

Each pitch deck generation consumes a fixed number of tokens. Tokens are bundled with your subscription or can be bought as one-off packs.

AEO (Answer Engine Optimization)

The emerging discipline of measuring brand visibility on answer engines like ChatGPT, Perplexity and Gemini. Pitchko's upcoming AEO Visibility product tracks this.

Technical SEO Audit

Pitchko's upcoming product. Crawls a site automatically and reports technical SEO issues (sitemap, Core Web Vitals, structured data, broken links).