Pitch Deck Glossary

Brief

The structured document Pitchko extracts from your prospect's website. You review it before the deck is generated. Includes target audience, messaging angles and a competitive comparison.

Pitch deck

A 12-15 slide document used in new-client meetings to communicate the agency's value proposition. Typically covers problem, solution, case studies, pricing and next steps.

Credit

Pitchko's single unit of spend. Producing a pitch deck, running an SEO audit and running an AI visibility scan all draw on the same balance. Your subscription grants monthly credits, and you can also buy one-off packs. The detail is in Account & Billing.

AEO (Answer Engine Optimization)

The discipline of measuring brand visibility on answer engines like ChatGPT, Perplexity and Gemini. Pitchko's AEO Visibility product tracks it; it runs in the panel and spends credits.

Technical SEO audit

The SEO Audit product: it crawls a site automatically and reports technical SEO issues (sitemap, Core Web Vitals, structured data, broken links). It runs in the panel and spends credits.

A tool you embed on your own site or a client's, where a visitor runs a free audit and leaves an email. The leads that come back are listed in your panel. See Lead-gen widgets.