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Aug 25, 2026
Feature

The report now says who picked the competitor

When you compare an audit against a rival, that rival arrives one of two ways: you type it into the box yourself, or you leave the box empty and we find one from the market's organic search rivals. The report recorded neither.

A month later, looking at your own report, there was no way to tell which — and these are two different sentences to stand behind in front of a client. "We picked your rival for you" is not "you picked it".

The comparison now says which one it was, under its heading.

On reports created before this field existed, the line does not appear at all. The honest answer for those is that we do not know, and labelling them all "chosen automatically" would present something we never recorded as if we had.

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