The tone you pick now reaches every section of the deck

Picking "Bold & Direct" in the deck wizard did less than it promised. Twenty of the analysis sections — brand overview, competitor map, the Google and Meta Ads pages, seasonality and more — carried their own instruction to write in a neutral voice, and because a section speaks last it could override the tone you chose. Those instructions are gone: sections still keep their point of view (no agency name, no "we"), but how direct or how consultative the writing is now follows your choice from the first slide to the last. Alongside it, a few things in the panel got easier to use: the selected tone is announced to screen readers and its description opens from the keyboard, the deck's settings panel shows translated names instead of internal keys, and the cookie notice no longer sits on top of the wizard's Continue button on small screens.