The AI-visibility report now shows where the score comes from

The report reads as a report rather than a stack of tables. The score and its composition lead, the recommended actions come next, the per-engine and per-category breakdowns support them, and the raw cited-source and prompt-level logs sit behind a disclosure instead of dominating the page. Each of the four metrics now carries an explainer — what it measures, exactly how it is calculated, how to improve it, and how much of the composite it carries — and the metric bars were replaced by a view of the points each metric contributed against the points it could have. That makes an unmeasured metric visibly different from one measured at zero, which the old bars drew identically. The branded PDF was rebuilt around the same figures: a summary page with the score dial, the composition and deterministic key findings, then a detail page adding competitor share of voice, sentiment and the most-cited domains. A white-label export no longer falls back to Pitchko's brand colour when an agency has not set its own.