Find the source you are looking for, and see the rival comparison sooner

Three changes to the reports, all about reaching the thing you opened the page for.

The cited-source list can be searched and filtered. A single 24-prompt brand routinely produces more than a hundred distinct cited domains, and until now the only way through them was Previous / Next. There is now a search box and four chips — All, Yours, Competitors, Third-party.

The third one is the interesting chip. It is every page that answered the question without belonging to you or to a rival — the earned coverage you can actually go and work on. A competitor's subdomain counts as that competitor, the same way it already counted in the Citation share-of-voice number above it; the list and the score cannot disagree about who owns a domain.

Paging stays. The page still shows ten domains at a time, deliberately: the alternative is a list tall enough to bury the finding it is supposed to support.

A brand with no competitors on file now says so. Before, the competitor share-of-voice block simply did not appear — so a report with no rivals looked identical to one where the section had never existed, and there was nothing telling you a measurement was missing or how to get it. That space now explains what the comparison would show, with a button that opens the brand's settings. Public embed widgets are unaffected: a visitor on your client's site cannot add competitors to your brand, so nothing is offered to them.

The SEO competitor comparison moved into the report's tabs. If you had run a comparison, it used to sit below the entire report — past the issue table, which is often forty rows deep. It is now the second tab, next to the category grid it qualifies, one click from the score. It appears only when a comparison has actually been run.