Most agency owners we talked to could pinpoint the exact week their pipeline broke: the week pitching new clients started taking longer than serving the ones they already had.
The math is brutal. A serious pitch deck for a mid-market prospect is eight to fifteen hours of senior time — research, positioning, mockup, story arc, design polish. Multiply by every lead in the funnel and most boutique agencies quietly stop chasing the deals that would actually grow them.
We built Pitchko because there was no good answer to that bottleneck. Generic AI writers spit out marketing copy that doesn't survive a discovery call. Templates feel like templates. Hiring a pitch designer at $3-5k per deck isn't a model that scales.
What Pitchko actually does
Drop a prospect's website URL into Pitchko. We crawl it, analyze brand voice, ad spend signals, current SEO posture, and obvious gaps. The output is a fully written, on-brand pitch deck — usually 12–18 slides — that lines up with how your agency sells. You walk into the meeting with something specific to that prospect, not a recycled "here's what we do" template.
The pipeline runs on a multi-model AI stack. Gemini for the long-context website analysis, Claude for the high-leverage strategic sections, and a battle-tested cost router so the bill stays in three digits even at high volume.
Who this is for
Pitchko is built for:
- Digital marketing agencies of 3–50 people selling SEO, PPC, social, paid, or fractional CMO services
- Independent consultants running personal-brand pipelines who need to show up with sharp work
- Agency new-business teams running 10+ pitches a month and burning out on deck production
If you sell strategy to mid-market and enterprise prospects and your closing rate is bottlenecked by deck quality, you're our user.
The editorial calendar
This blog is the open notebook for what we're building and what we're learning. Three things you'll see here regularly:
- Playbooks — concrete sales tactics that work for boutique agencies, ranging from outbound to discovery to follow-up.
- Product Updates — what's shipping in Pitchko, what's improving, what's coming next.
- Case Studies — anonymized teardowns of pitches that won (and a few that didn't) so you can borrow what works.
We won't publish thin AI-generated SEO bait. Every post here is something we've actually argued about internally.
Why we built this in public
The thing nobody tells you about building a B2B SaaS for agencies is that the agencies themselves are some of the sharpest operators on the internet. Hiding behind a marketing site doesn't impress them — showing your work does.
So you'll see receipts here. Prompts we use. Failures we ran into. The week we discovered our scraping pipeline was costing us 40% more than we thought. The customer who told us our onboarding was "objectively bad" and forced a redesign.
If that's the kind of story you want to read while you're between calls, subscribe to the newsletter. One short email every other Tuesday. No fluff. No sequence funnels.
Try it on a prospect you actually have
The fastest way to understand Pitchko is to use it on a real prospect. Pick a deal you've been meaning to chase and run their URL through the trial. The first deck is on us.
We'll see you in the next post.
